ADA&MI is a music & sound company that was founded with love and passion for the sonic experience and industry by Gigi who is the owner and CEO. There had been a simple vision, that of following the passion that had always fulfilled her and that was how she built the meaningful firm named ADA&MI that carried something of a nostalgic and honouring relevance. The two logo marks were created out of the symbolisms of Gigi's name, her heritage, her personality along with music elements synthesising two dynamic final results which can be used interchangeably.