Klementine
2025Filed under:
Creative Direction,
UI, Storytelling,
Branding
Klementine is a brand identity for a boho-chic summer house in Kefalonia, Greece, conceived as a living character rather than a place. Named after the citrus trees in its garden, Klementine embodies warmth, hospitality, and the slow rhythm of island life.
Klementine isn’t just a house, she’s a hostess, a feeling, a memory. Nestled in the sun-drenched hills of Kefalonia, she welcomes guests with the warmth of a Mediterranean summer, the scent of the sea in the air, and the gentle rhythm of island life.
She’s simple but thoughtful. Boho but elevated. Chic without shouting. She’s a barefoot hostess with impeccable taste, woven textures, earthy ceramics, and open doors.
The brand blends natural luxury with poetic storytelling, using soft copywriting, earthy palettes, and hand-drawn line art to evoke simplicity, sunlight, and soul. From the tone of voice to the illustrated motifs, every element is designed to feel personal and human, inviting guests not just to stay, but to step into a summer story.
Klementine isn’t just a house, she’s a hostess, a feeling, a memory. Nestled in the sun-drenched hills of Kefalonia, she welcomes guests with the warmth of a Mediterranean summer, the scent of the sea in the air, and the gentle rhythm of island life.
She’s simple but thoughtful. Boho but elevated. Chic without shouting. She’s a barefoot hostess with impeccable taste, woven textures, earthy ceramics, and open doors.
The brand blends natural luxury with poetic storytelling, using soft copywriting, earthy palettes, and hand-drawn line art to evoke simplicity, sunlight, and soul. From the tone of voice to the illustrated motifs, every element is designed to feel personal and human, inviting guests not just to stay, but to step into a summer story.
︎See more of the project here
