https://evanbaul.co.uk evanbaul.co.uk Wed, 04 Feb 2026 14:47:49 +0000 https://evanbaul.co.uk en https://evanbaul.co.uk/Velonina Tue, 27 Jan 2026 11:38:07 +0000 evanbaul.co.uk https://evanbaul.co.uk/Velonina Velonina 2026Filed under:Creative Direction,UI, Storytelling,Branding In the remote mountains of a small island, there once existed an old tradition. People said that when the earth wished to bring joy to humans, it would weave a being from its very own core. And so Velonina was born, a magical girl made entirely of thread, with hair that never stopped producing yarn filled with colour and light. Velonina is coming soon <img width="832" height="1104" width_o="832" height_o="1104" data-src="https://freight.cargo.site/t/original/i/15364e3e897382b03cb8a72e528e198f3ae0728039b3ac209f0956b5ea51e342/Velonina_Knitting-Animation_1_Evan-Baul.gif" data-mid="244035376" border="0" src="https://freight.cargo.site/w/832/i/15364e3e897382b03cb8a72e528e198f3ae0728039b3ac209f0956b5ea51e342/Velonina_Knitting-Animation_1_Evan-Baul.gif" /> https://evanbaul.co.uk/Santorini-Tile Wed, 04 Feb 2026 13:19:17 +0000 evanbaul.co.uk https://evanbaul.co.uk/Santorini-Tile Santorini 2026Filed under:Creative Direction, Editorial,Print,Merch,3D Printing “These are our landscapes” under the sub-line “Santorini”&nbsp;is a project that studies and focuses on the island’s history, mythology, ancient music instruments and the world-famous, idyllic evening/night views, trying to create an identity out of the ordinary, shaping a bold character on other than the expected blue and white for the popular island and its branding. The syntheses are abstractly constructed using red and black, referencing the majestic sunset and the volcanic beaches; neutralising the composition while keeping it elegant with a sense of calmness, grey tones are added, suggesting the presence of the prominent shadowing game, which is a distinctive element of the island’s vibe. Wanting to showcase the side of the picturesque and traditional aspects of Santorini without using the classic yet obvious blue and white colours, this ‘hemerologium’ (calendar) is a daily planner that can be split into two, with the bottom half becoming a series of carte-postals. As part of an ongoing effort to translate these graphic compositions into physical form, early experiments have taken shape across wearables, vases, and paperweights. Each iteration explores how flat, abstract language can become tactile and dimensional, with the process continuing to evolve as new objects and applications emerge.︎See more of the project here <img width="3456" height="5184" width_o="3456" height_o="5184" data-src="https://freight.cargo.site/t/original/i/767a0a45b0a4286c0dc3e15b0aa4309b95c5e16f245d66e1cf9432b60884542c/IMG_4398.JPG" data-mid="244427187" border="0" src="https://freight.cargo.site/w/1000/i/767a0a45b0a4286c0dc3e15b0aa4309b95c5e16f245d66e1cf9432b60884542c/IMG_4398.JPG" /> https://evanbaul.co.uk/Tamango-Tile Sun, 25 Jan 2026 00:13:22 +0000 evanbaul.co.uk https://evanbaul.co.uk/Tamango-Tile TamangoOngoingFiled under:Photography,Editing,Fashion Blog Curation Tamango is a street-fashion project by Gorka that has been evolving for over a decade. What began as a personal hobby slowly grew into a more elaborate visual language, shaped by curiosity, consistency, and the desire to explore what can be achieved with simple means. Across the years, it has become a living archive of outfits and atmospheres, capturing both daring combinations and everyday looks, often with a subtle twist that turns the familiar into something unexpected. The blog blends high-street, vintage, and found pieces, treating clothing as material in constant conversation with its surroundings. Cities, buildings, sidewalks, coastlines, and open landscapes are not just backdrops but active elements, adding texture, rhythm, and mood to each look. A cracked wall might echo a worn denim seam; a quiet street might soften a bold silhouette. Every image becomes a small encounter between style and place. Being both a source of inspiration and a space for visual pleasure, Tamango is there to show that fashion does not need grand productions or perfect conditions to feel alive. With patience, attention, and a playful eye, even the simplest tools can create something rich and expressive. Over time, the project has grown into a testament to how creativity compounds: one outfit, one corner of a city, one experiment at a time. ︎See more of the project here ︎ Visit Tamango here <img width="1024" height="1536" width_o="1024" height_o="1536" data-src="https://freight.cargo.site/t/original/i/7239ff65f53cc804c759e3312097f226891dadc41850c7094031af313992646f/Tamango_Gr.png" data-mid="244489416" border="0" src="https://freight.cargo.site/w/1000/i/7239ff65f53cc804c759e3312097f226891dadc41850c7094031af313992646f/Tamango_Gr.png" /> https://evanbaul.co.uk/Klementine-Tile Wed, 04 Feb 2026 14:47:49 +0000 evanbaul.co.uk https://evanbaul.co.uk/Klementine-Tile Klementine2025Filed under:Creative Direction,UI, Storytelling,Branding Klementine is a brand identity for a boho-chic summer house in Kefalonia, Greece, conceived as a living character rather than a place. Named after the citrus trees in its garden, Klementine embodies warmth, hospitality, and the slow rhythm of island life. Klementine isn’t just a house, she’s a hostess, a feeling, a memory. Nestled in the sun-drenched hills of Kefalonia, she welcomes guests with the warmth of a Mediterranean summer, the scent of the sea in the air, and the gentle rhythm of island life. She’s simple but thoughtful. Boho but elevated. Chic without shouting. She’s a barefoot hostess with impeccable taste, woven textures, earthy ceramics, and open doors. The brand blends natural luxury with poetic storytelling, using soft copywriting, earthy palettes, and hand-drawn line art to evoke simplicity, sunlight, and soul. From the tone of voice to the illustrated motifs, every element is designed to feel personal and human, inviting guests not just to stay, but to step into a summer story.︎See more of the project here <img width="2915" height="3280" width_o="2915" height_o="3280" data-src="https://freight.cargo.site/t/original/i/2b06faad8ea3bcf5709e9f070903fb0bf2af0862df9fab51a7776097b1b0009a/Klementine_logo.png" data-mid="244429972" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2b06faad8ea3bcf5709e9f070903fb0bf2af0862df9fab51a7776097b1b0009a/Klementine_logo.png" /> https://evanbaul.co.uk/milkwhite Tue, 27 Jan 2026 00:34:55 +0000 evanbaul.co.uk https://evanbaul.co.uk/milkwhite MILKWHITE2025Filed under:Branding,Editorial MILKWHITE is coming soon <img width="2198" height="1236" width_o="2198" height_o="1236" data-src="https://freight.cargo.site/t/original/i/2d9bf74388015704f0ecaf6aa85922aaf4b9235a6811c919c4b8afaa609a2a41/milkwhite_Lookbook_2.png" data-mid="244029859" border="0" src="https://freight.cargo.site/w/1000/i/2d9bf74388015704f0ecaf6aa85922aaf4b9235a6811c919c4b8afaa609a2a41/milkwhite_Lookbook_2.png" /> https://evanbaul.co.uk/WTS-Tile Thu, 15 Jan 2026 12:59:03 +0000 evanbaul.co.uk https://evanbaul.co.uk/WTS-Tile WTS2025 &nbsp;Filed under:Creative Direction, Storyboarding,Digital Learning This animated film forms part of a world-class onboarding experience for HSBC Wealth, designed to give new starters the technical confidence and human understanding they need to succeed. Built for a younger, under-30 audience, the programme blends Global Investement Centre, Life and InvestDirect into a cohesive learning journey that is flexible, practical, and engaging, making complex knowledge more digestible while empowering colleagues to become self-sufficient, customer-first problem solvers. Visually, the film takes inspiration from both traditional and digital finance, connecting the engraved textures of conventional wealth with the pixelated surfaces of modern trading platforms and simulators. Torn paper, soft layers, and subtle motion sit alongside flickering data and stock-market cues, creating a look that feels crafted, contemporary, and alive. Rather than relying on heavy colour, the identity is shaped through texture and movement, with a human tone that reminds viewers there is a real person behind every query. The result is a film that makes the environment feel relatable, the learning feel safe, and the purpose clear. Putting people at the heart of everything HSBC does.︎See more of the project here <img width="1999" height="1126" width_o="1999" height_o="1126" data-src="https://freight.cargo.site/t/original/i/bcda4aebd269a21cfce2f9657b0aafc6df5134fabd672d53a3a7b5cb2dce811d/HSBC_WTS_2.png" data-mid="244440893" border="0" src="https://freight.cargo.site/w/1000/i/bcda4aebd269a21cfce2f9657b0aafc6df5134fabd672d53a3a7b5cb2dce811d/HSBC_WTS_2.png" /> https://evanbaul.co.uk/The-WorkWell-Collective-Tile Thu, 15 Jan 2026 14:09:21 +0000 evanbaul.co.uk https://evanbaul.co.uk/The-WorkWell-Collective-Tile The WorkWell Collective2025 &nbsp;Filed under:Art Direction, Branding,Web Design,UI Designed to bring a sense of calm and clarity to workplace wellbeing, this branding and microsite experience reimagines how learning around stress and burnout can feel. I developed the visual identity and UX for Overcoming Stress &amp; Burnout in the Workplace, creating a digital space that encourages pause, reflection, and trust. The experience is shaped around emotional ease, guiding users through the course in a way that feels supportive rather than instructional. Soft imagery, grounded typography, and a warm, considered palette reduce cognitive load and help sensitive content feel safe to explore. Every interaction mirrors the course’s intent, making complex ideas simple and human. The result is a brand-led microsite that feels less like training and more like care, inviting teams to engage with wellbeing in an intuitive, thoughtful way. ︎See more of the project here <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/c2bcd94ab2ad93828f3507129f348f88c2ef6a6d6ca909b9f2b5d3d5beb3ae24/The-WorkWell-Collective_3_1.gif" data-mid="243289102" border="0" src="https://freight.cargo.site/w/600/i/c2bcd94ab2ad93828f3507129f348f88c2ef6a6d6ca909b9f2b5d3d5beb3ae24/The-WorkWell-Collective_3_1.gif" /> https://evanbaul.co.uk/apoixos-53-Tile Tue, 11 Nov 2025 13:09:18 +0000 evanbaul.co.uk https://evanbaul.co.uk/apoixos-53-Tile apóyhos 532025Filed under:Creative Direction, Branding,Web Design,Poster Design The microsite functions as a digital counterpart to the exhibition “Ode to Pre-Earthquake Mantzavinata and Paliki” by Tasia Atsarou. It integrates historical context and artistic narrative to convey Kefalonia’s transformation after the 1953 earthquake. The visual design, informed by the exhibition posters I created, reflects the material and tonal qualities of Atsarou’s handcrafted works. Together, the microsite and exhibition establish a cohesive visual and conceptual identity rooted in memory, place, and design.︎See more of the project here <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/0f212c93ba07cfc21c9d6cbba2959806e645c95515801e7f9a1ba4edd00cfd84/Laptop_Mockup_1.jpg" data-mid="240502876" border="0" src="https://freight.cargo.site/w/1000/i/0f212c93ba07cfc21c9d6cbba2959806e645c95515801e7f9a1ba4edd00cfd84/Laptop_Mockup_1.jpg" /> https://evanbaul.co.uk/BeST-Tile Wed, 14 Jan 2026 14:31:11 +0000 evanbaul.co.uk https://evanbaul.co.uk/BeST-Tile BeST2025 &nbsp;Filed under:Storyboarding, Digital LearningNew York Festivals Gold for 'Corporate Social Responsibility'Gold for 'Employee Engagement' EVCOM Clarion AwardsGold for ‘Education and Training’Silver for ‘Social Welfare’ Empathy for every voice on the line. At the heart of this project was a desire to show how storytelling can meaningfully influence behaviour in customer-facing teams during moments that truly matter. Created for HSBC’s Bereavement Support Team and wider frontline colleagues, the film moves away from procedural training and instead places empathy, care, and human connection at its core. We produced a cinematic onboarding piece that combines poetic narration with evocative imagery of everyday life across the UK, reflecting the emotional realities and diversity of HSBC’s 14.8 million customers. Rather than instructing, the film is designed to be felt, giving new starters a powerful emotional foundation from day one. Through bold creative direction and premium production values, the piece challenges conventions within financial services, reframing onboarding as an experience rather than a task. Its impact is evident in its reach and longevity, having been shared across the organisation, featured in internal communications, adopted as a wider brand film, and embedded into future training programmes, demonstrating both its resonance and lasting value. Credits:Matt Pothecary – Exec Producer | Oliver Engele – Producer &amp; Director | Charlotte Espley – Writer | Fleur Doorn – Production Co-ordinator | Danny Panthaki – Head of Production | Laurens Scott – DOP | Tanmoye Khan – 1st AC | Jakob Borges – 2nd AC | Christian Wells – Sound | Liz Adams – Editor | Evan Baul – Graphic Designer︎See more of the project here <img width="2000" height="1184" width_o="2000" height_o="1184" data-src="https://freight.cargo.site/t/original/i/e5b31154e649da1a74319df4363c7d1a34c4e939afe8ec364d9e2faec2cf62e5/BeST_HSBC-3_EvanBaul.png" data-mid="243281961" border="0" src="https://freight.cargo.site/w/1000/i/e5b31154e649da1a74319df4363c7d1a34c4e939afe8ec364d9e2faec2cf62e5/BeST_HSBC-3_EvanBaul.png" /> https://evanbaul.co.uk/Balmain-Tile Fri, 23 Jan 2026 20:45:12 +0000 evanbaul.co.uk https://evanbaul.co.uk/Balmain-Tile Balmain2024 &nbsp;Filed under:Photography &amp; Video Assist Hypebeast for Balmain Photography: Thanos Poulimenos Photo &amp; Video Assistant: Evan Baul Styling: @kamranrajput Movement director: @movementbypierre Producers: @raulhijazi @chiarahmannarino&nbsp;@joemaskall Creative: @aidaknipp @mialimmontesdeoca Project manager: @violainelemasson Videographer: @chadtv_ Video Assistant: @jaleng13 MUA: @caterinamannarino_mua Hair: @erikaselvaggio_hair Models: @kungfukenii &amp; @christof_98︎See more of the project here ︎&nbsp;See more here for Hypebeast <img width="3024" height="1724" width_o="3024" height_o="1724" data-src="https://freight.cargo.site/t/original/i/619d4a8b171b0a10a434ed39f92ff510d6dde7b81b9287817e9bb8fc88fb2549/3_.jpg" data-mid="243898427" border="0" src="https://freight.cargo.site/w/1000/i/619d4a8b171b0a10a434ed39f92ff510d6dde7b81b9287817e9bb8fc88fb2549/3_.jpg" />